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There are many new and exciting features for web designers to work with in modern site creation efforts, and while many of these features are truly useful and represent a positive value that can be created for sites and their visitors, others are decidedly less relevant and may, as a consequence, actually detract from the attractiveness of a site. It can be tempting to include the very latest of design elements into a site, and some clients may be positively impressed by their incorporation, but in most cases, avoiding excessive or potentially obnoxious site features can prove far more beneficial for all involved parties. Choosing between site elements that bring positive aspects to the project and those that detract from the site’s quality can be challenging at times, but considering the true purpose of each element is bound to help designers make confident decisions.

The creation of a web page principally involves the consideration of what content needs to be incorporated, and how it will be arranged on the site to provide for the best content delivery in terms of text as well as visual and multimedia components. For most sites, text plays a heavy role in the communication of a company or individual’s message, though designers may have little to no control over the text itself. Arranging space in which text can be inserted is, however, within the designer’s purview, and creating a suitable area in terms of layout and dimension will make a major impact on visitors.

Visual elements may consist of static images or special effects, and there is a growing popularity in using several such elements on each page; sometimes, sites may even be dominated by these elements in the hope of drawing in visitors with quick attention-getting tactics. Over time, however, site owners are likely to notice that the potentially long page load times and less than ideal navigation and readability has a negative effect on traffic, sales, and other statistics that may be involved with the site. While it is not necessarily the case that visual elements are a bad idea, designers should have a clear vision in mind for the actual purpose of the element; if it serves no purpose other than to grab the immediate attention of visitors, it may not be ideal for site use.

The same basic principle can be applied to multimedia elements, as well. Sites which focus heavily on multimedia page features may work well if the intention is to provide such content specifically, but within the context of a corporate or personal website, an overuse of multimedia components may make sites seem slow and crowded. Through examining the rationale behind each element displayed on a web page, designers can help ensure that their projects are met with a warm reception and stand up to the rise and fall of gimmicks and trends, providing attractive looks and great usability for visitors.